As lawyers, we have a tendency to be risk-averse. Mitigating risk is part and parcel of our work, and regardless of whether you want to leave law entirely or make a law-adjacent transition, taking that risk feels incredibly scary. So, if you’re currently unhappy in your practice, but you have an inclination to stay in the discomfort of settling with what feels safe rather than experiencing the discomfort of stepping outside your comfort zone, this episode is for you.
My guest this week is lawyer and digital marketing expert, Annette Choti. Annette is the founder of Law Quill: a full-service digital marketing agency for mid-size, small, and solo law firms, with the aim of demystifying the digital marketing process to help increase their online visibility. She took the leap of faith to turn her side hustle into her main hustle, and she’s here to share her story.