Marketing was something I never fully embraced or appreciated when I was practicing as a lawyer. There’s this impression in the law profession that if you’re a good lawyer, there’s simply no need to market. In a wider context, marketing is often seen as sleazy, sales-y, or annoying, and something you don’t want to do or even have time for on top of your workload.
However, when I decided to become a coach, I knew my relationship with marketing was going to have to change. Starting fresh meant marketing was a commitment I had to learn to love. And even if you never change tracks, the truth is you’ve spent years in education and practice, and you are uniquely positioned to provide a service that can be so freeing for people, so why aren’t you letting them know you can make an impact on their lives?